Preventing hearing loss is one of Deafness Forum Australia’s key goals. We know that prevention is the foundation of good health. So, our second goal is prevention because it is the most effective way to reduce hearing loss and tinnitus. Exposure to noise, whether prolonged or of short duration, is a major cause of approximately one-third of adult-onset hearing loss. Hearing loss can also result from a range of preventable diseases, injuries, solvents, and certain medications. Almost half the incidence of induced hearing loss can be avoided and prevented.